Building Business Plans:
- Nancy Berkowitz founder of Berkowitz Marketing and Consulting has built successful business and marketing plans for such brands in wines and spirits as Chateau Ste Michelle, Gordon’s Gin and Vodka, Mommessin wines, Marie Brizard, O’Darby’s Irish Cream, Deinhart wines from Germany, Gosling Rum and more.
- In Technology, Nancy worked with Dimensional Insight to build a new distribution channel for their Diver Solution which is a set of Business Intelligence reporting and analytics tools and services. These tools now dominate in highly regulated industries like alcohol beverages and health care.
Building Brands:
Looking for the right unique product and bringing it to life is just what Berkowitz has done. Her track record includes:
- Taking Gordon’s Gin and Vodka from 2.5 million cases to 5 million cases in two years.
- O’Darby’s Irish Cream was selling about 3,000 cases a year before Berkowitz restructured the brand’s business plan. The results speak for themselves because in three years the brand grew to 80,000 cases and was subsequently bought by a competitor.
- Revamping a tired hard to pronounce product like Deinhart Beerenauslese and modernizing it to “BA” repackaging and targeting new consumers led the brand to 30,000 cases sold year one.
- No matter what phase in the circle of life a brand is in Berkowitz has had experience taking it up a notch or ten.
Corporate Entities:
Working for or with such fine companies as The Gallo Wine Company, Renfield Importers, Marie Brizard USA, Ste Michelle Estates, Dimensional Insight, John Drew Brands, United Liquors and more leads to the knowledge that Berkowitz Marketing and Consulting has expertise in dealing with large and small companies and/or brands.
